Referrals are the lifeline of small business! Are you one of the 2.1 million Small to Medium Enterprises (SMEs) in Australia? Then you’ll know that when you lack the reach and budget of a bigger business, referrals from customers are crucial – regardless of the industry your business is in, or its business model. Referrals are a great way to get leads that convert to sales faster, result in bigger purchases, and remain viable for longer. However, it is rare to get referrals without asking and for some people, it’s challenging to do so. Success Wizards understands this, which is why we’d like to show you how to conquer this fear and use referrals to increase your business revenue…
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It’s normal to balk at directly asking for referrals. You might fear rejection, or that you’ll learn something you’d rather not know about your business. You also don’t want to come across as being too pushy or salesy. We understand these concerns, but want to remind you that the idea of referring your business to others might not have occurred to your customers; so it’s up to you to plant the idea in their mind. Your business is part of an ecosystem of connections, and every touchpoint could provide an opportunity to spread your message to hundreds of other people who could connect you to even more potential customers. This exciting, however, before you ask for referrals you need to know you offer a seamless end-to-end sales experience that will make referral success possible. In other words, you will only get referrals from satisfied customers! With this in mind, here’s how you can integrate your ‘ask’ in simple and easy-to-execute ways:
- Promote your referral program at the bottom of your email
- Include a call-to-action in your transactional emails
- Send a post-sale email to customers asking them to share their purchases on social media
- Place signs and forms at your receptionist desk
- Become systematic by creating a referral request email campaign that strategically asks for referrals when you identify a happy customer
These are just some of the ways you can ask for a referral in your communications with customers. There are many other ways that you can get ask for referrals and you are only limited by your imagination (and the technology you use)! If you aren’t sure where to begin, reach out and contact us today.