So then you ask questions for the next stage. You might ask, you know, did you get enough information up front? Was the process smooth? You know, on a scale of one to five, how good did you find the X, Y, Z?
So whatever it is that you’re delivering or sharing or helping. So find out from that perspective.
But find out from the customers what is it that didn’t go so well up front, you know, what didn’t you like about the sales process or that journey? Was there anything we could have improved? What about in the middle point where they’ve become a customer and they’ve been around for a little while? Is there anything we could have improved there? Maybe it was the speed or the time taken to give them something. Maybe it was turnaround times or response times often, or it could be just that they were confused. How did you feel? Did you have all the information you needed? Did you have any other questions? Did you feel that you could come out and ask questions?