How to get more traffic to your website with SEO even if Google changes their algorithm can be a minefield for business owners, so I’ve written this overview so you can understand and implement most of the strategies that work, and will continue to work, for yourself. This also is a guide for you on how to get more traffic to your website with SEO even if Google changes their algorithm.
In this article I’ve simplified what it takes to rank high in search engines with SEO even if Google changes their algorithm. All right, let’s get stuck into it…
What SEO Strategies Really Work?
You’ve probably heard that Google updated their algorithm a couple of weeks back and yes this is true. However, did you also know that this is going on all the time and it’s been going on for years – and it’s not going to change in the future.
So, given that Google will change their algorithms today, tomorrow and will still be doing it ten years from now, how can you get more traffic to your website with SEO even if Google changes their algorithm?
To separate fact from fiction, the first thing we need to do is to check out and learn from someone who knows, what really matters when it comes to ranking high in Google.
With that in mind, check out this study done by AHREFS that shows what really matters for high search engine rankings:
As you can see, it’s fairly obvious that LINKS are still the biggest factor or driving force behind high Google rankings. So, with all the panic around algorithms changing, it seems that not much has changed. To get more traffic to your website with SEO even if Google changes their algorithm, you are still going to need a good (and ever increasing) number of high-quality links, regardless.
Employing Our SEO Crystal Ball
All right, so we know that LINKS have a major impact on your Google rankings, however, in the last few years, Google’s main focus has been on trying to understand content, search intent and topics.
The goal of Google is to match a user query to the best and most appropriate answer in a returned search!
If you keep this in mind with every SEO strategy you employ, you’re never going to be far from getting it spot on.
Now getting down to it…
If Google can rate a web page based on the likelihood that it will answer the user query, then they have a new way of ranking these pages.
This is why there is now not just a focus on the “voting mechanism” or popularity of a page (via links), but also on the actual content on the page, i.e. the ability to answer the query on the users’ mind.
Google’s All Grown up Now!
There’s no doubt, search engines are getting smarter. They are not looking at searches on a keyword by keyword basis…
they are looking at the intent behind the search and understanding that some searches have the same intent.
So, what does this mean for you?
The great news is, you no longer need to build out different pages for each keyword; you can now focus on building pages based on topics and helping your customers more, as opposed to serving a search engine god.
Now Google understands that many searches and keywords are actually the same thing, so you now only have to create one page and you’ll rank for a ton of the variations. This means you will not just rank for “the number of pages on your website”, you’ll rank for all their variations, which means over time your website will be ranking for thousands of key word variations.
Beware the SEO strategist that still says, “I’ll rank you for ten keywords”. Those days are over my friend!
As Google understands “intent” of the searcher better, they won’t need to rely so heavily on links as the main ranking mechanism. There may come a day when links are no longer required, however, that day could be ten years or more away. So, let’s abide by the rules of the game today and what are likely to be the rules for the next few years at least.
The main thing you need to keep in mind, the trend we are seeing, is that pages with longer content tend to rank better. In Googles eyes, there is a greater chance that the longer page will fully explain the answer to the user query:
So, I’ll spell it out in black and white for you…
The best way to get more traffic to your website with SEO even if Google changes their algorithm is… drum roll….
….to become an authority in your niche/industry!
When you can do this, Google will “unlock the floodgates” of trafﬁc to your web pages. So, strap in and hold on!
How To Become an Authority in Your Industry (and in Google’s Eyes)
What does it take to become and authority in Google’s eyes? To be an authority in Google’s eyes, your website needs three main things covered.
1. Depth of Topic
You need to write long articles that fully answer the questions a user would have about that subject. This means that your blogs need to be 2000 words or longer. You’re reading an example of this now
2. A Wide Range of Topical Capacity
Simply put, write LOTS of articles on your website blog that answer all the types of questions your customers have. For example, you could write about, the Top 10 questions they ask, and the top 10 questions they should ask about certain subjects.
3. High Quality Backlinks
Links are still the biggest ranking factor for SEO; however, quality is much more important than quantity than it used to be. Keep in mind, SEO is a long-term strategy to dominating your niche, so we recommend focusing on getting lots of high-quality links to your site.
Being consistent with these three things, you will get more traffic to your website with SEO even if google changes their algorithm.
Now it’s time to put it all together…
Get More Traffic to Your Website with SEO Even if Google Changes Their Algorithm
In the past, SEO was really focused on 2 things: Keywords and Ranking – “If I rank #1 for my product keywords, then I win.”
This is not how SEO really works today.
Currently, links are the biggest ranking factor, so if you are only relying on your product or service pages, you are in trouble. It’s going to be difﬁcult to get links pointing to your site because NO ONE wants to link to PRODUCT or SERVICE pages!!!!
However, EVERYONE wants to link to high quality articles and useful content that solve a problem or fulfil a desire for a user.
This means the better way to do SEO is to rank for key phrases that people are searching for BEFORE they are ready to buy, i.e. the questions that your customers ask you every day.
So, when you write your quality blog content, you capture way more trafﬁc and you position yourself as an authority who people can build a relationship of trust with.
This means MAKING MORE MONEY!
All right, that’s the strategy; now you need to execute it…
Getting Started with Your SEO Strategy
The first thing you need is a website that is fast to load and is easy for people to navigate and find the information they are looking for.
1. Optimising your website’s loading speed
2. Having a menu structure that makes sense to Google
3. Make it easy for potential customers to find the information they are looking for
Now with that said, this is where it gets interesting. To be able to do these things effectively, you will need to first:
Deﬁne Your Target Audience
Before any marketing campaign, you have to deﬁne your target audience
To do this, reflect on your good customers that give you lots of money, don’t ask for much, and they are generally easy to deal with.
Then reflect on your other customers who are an absolute pain in the neck, and ask for a million things, they are cheapskates and generally, make your life difficult at best.
You can sell to both of them, but do you really want to? Probably not. I bet you would take one ideal customer over ten cheapskates, right?
Going through this process is going to help you determine what keywords you want to rank for, what kind of content you want to create. Understanding your audience will help you generate a gazillion ideas of what to rank for. Listen to your customers, listen to your market; they are conveying the answers to you all the time.
For example, when we are thinking about what content we should create, we think about what prevents our customers from buying our services straight away and we attacked it from every angle.
Here’s a few examples:
Customers come to us and they say, “I’m not ready to buy yet, I want to make an automation strategy” – So BOOM!
We write an article that says, “The six things you must automate in your business. Then they say, “OK I got the strategy, but I don’t know what software I should be using!”
BOOM – another article on “How to choose what marketing automation software for your small business.”.
Then they say, “OK but how can I write good email copy?” BOOM – another article, “Why we love copywriting and you should too!”
This goes on and on, and we just keep answering their questions.
By doing this, we create AUTHORITY and TRUST. So, when they ARE ready to buy, we already have a relationship with them.
By understanding your target market, you can answer their questions and help them solve their problems.