Any industry and business can have a broken customer journey. In fact, I would suggest that most industries and businesses have broken customer journeys, and this is what creates the mistrust and fear in people. Discover How Broken Customer Journeys Create Mistrust...
“How does automating your marketing work?” is one of the most popular questions that I’m asked. This question arises because I’ve seen many cases in which small business owners blame the technology for their marketing automation not working. We’ll...
Marketing Automation, in particular automating your follow-up is one of the best ways to build closer relationships with your prospects and customers. You see with marketing automation, even if at first glance it doesn’t seem so, you are able to provide more...
I was chatting with a client yesterday and they were commenting on the perceived ease in which I was able to write engaging copy that is getting wonderful results for them. And they asked me how I did it, it seemed like some kind of magic to them because, “when I...
Customer Journey Mapping is a tool for visualising your customers experience. Initially for many business owners, it can seem overwhelming with how to create a Customer Journey Map, so in this article I’m going to explain how you can create your own Customer Journey...
The world of digital marketing for small business is in upheaval. Rapid change is the name of the game and privacy concerns, data breaches, and the mysterious mechanics of algorithms have plagued the industry in recent times that is why it is best to know modern rules...
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