As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
Customer Journey Mapping is a tool for visualising your customers experience. Initially for many business owners, it can seem overwhelming with how to create a Customer Journey Map, so in this article I’m going to explain how you can create your own Customer Journey...
Wouldn’t it be nice to fill your sales funnel without ever having to cold call? Imagine how more productive your salespeople would be if they were only talking with clearly identified hot leads? Here’s how to fill your sales funnel without ever having to cold...
Many business owners know they need a strong presence online and online is the future. Even so, it still surprises me, when I ask them “do you have any lead magnets?” They respond with, “What’s a lead magnet?” In this short article I’m going to reveal the best...
The world of digital marketing for small business is in upheaval. Rapid change is the name of the game and privacy concerns, data breaches, and the mysterious mechanics of algorithms have plagued the industry in recent times that is why it is best to know modern rules...
Use Marketing Automation Tools to Cash in On Holiday SpendingWith the holidays just around the corner, businesses need every resource and tool available to them if they are to make the most of the season. This is one of the best times of the year for businesses,...
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