How Does Marketing Automation Work?

How Does Marketing Automation Work?

“How does automating your marketing work?” is one of the most popular questions that I’m asked. This question arises because I’ve seen many cases in which small business owners blame the technology for their marketing automation not working. We’ll...
How to Get Started with Customer Journey Mapping

How to Get Started with Customer Journey Mapping

Customer Journey Mapping is a tool for visualising your customers experience. Initially for many business owners, it can seem overwhelming with how to create a Customer Journey Map, so in this article I’m going to explain how you can create your own Customer Journey...