As we traverse the rocky waters of these difficult economic times, one question I have been asking myself is “How well do you know your customers?” After deep introspection, I realised that now is the time for me and for all of us to focus our attention on...
This is an unprecedented time in our economic, personal and societal history. In a short period, we’ve been catapulted into a state of fury and fear of the unknown. This new situation causes us all to panic to varying degrees, but with an underlying determination to...
I want to start talking about digital marketing by being very transparent, and letting you know a bit more about who I am by being frank and a bit vulnerable! I’ve always trusted people before they’ve proven themselves trustworthy. I’ve always...
Any industry and business can have a broken customer journey. In fact, I would suggest that most industries and businesses have broken customer journeys, and this is what creates the mistrust and fear in people. Discover How Broken Customer Journeys Create Mistrust...
Providing an excellent customer experience and retaining customers is one of the most critical aspects of creating a successful business. In this article, I am going to expand on the ways a business owner can adopt some straightforward yet powerful strategies to...
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